Nurture
The textile industry is one of the largest contributors to environmental degradation. Globally, textiles manufacturing does not use natural resources effectively. It is responsible for 20% of global clean water pollution and has higher greenhouse gas emissions than international flights & shipping combined.
To worsen the problem, the environmental legacy of textile products is potentially more damaging than their manufacture or useful lifespan. Europeans discard nearly half of their clothes every year. 87% of this waste ends up either incinerated or in landfill. A process where man-made fibres are exposed to the environment, increasing the risk of saturation of forever chemicals and micro plastics in our ecosystem.
Today the well intentioned consumer faces more challenges than ever to minimise their footprint with confusing sustainability trends, fast fashion, marketing wars, greenwashing and exploitation of niche natural resources. Our trusted community makes it simpler to access the products you need. whilst nurturing people and the environment through our five standards.
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reducing replacement and limiting the emissions from production and transport.
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we’ve never been trendy and we don’t want to be. timeless styles which have durability and lasting functionality.
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where possible we use inherently sustainable materials that don’t have a damaging legacy.
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Working with our partners to reduce their environmental impacts. Where this is not possible we try to facilitate mitigation projects with lasting benefit.
We also support positive initiatives to provide environmental improvement as well as social benefit.
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valuing our supply chains’ social infrastructure.
